Wear a Shirt, Build a Well
Sometimes when you give, it requires a leap of faith (or at least a step of faith…)
Our latest effort to raise money has been just that… a BIG leap of faith.
What we came up with was a marketing/giving campaign we called Wear a Shirt, Build a Well.
We bought t-shirts with our company logo on them and gave them to anyone who wanted one at the conference and told them this was the deal:
For every person who wore the shirt on Saturday April 28th, 2012 AND posted a picture of themselves wearing it somewhere online, we would donate $10 to our Well Fund.
RIGHT… but here’s where the leap of faith comes in… we have nothing to give, but yet we’re giving for every person who wore a shirt.
In total we are giving $484 – which we are REALLY excited about.
So the question remains, how can we afford it? and the answer is simple – we can’t, but like any marketing campaign you have to outlay the money in the hope that it will return new business and, God willing, a profit.
It seems to us that if we’re going to spend money on marketing, what better place for that money to go than into a fund to buy a well in Africa?
It’s kind of a no-brainer… but, as with any campaign, we have our fingers crossed and prayers going up that it will pay off.
… but even if it doesn’t, some people in Africa will have clean water who have never had clean water before
And that’s what really matters!